Easy to read, interesting and useful insight into business interactions in South Korea. Essential if you are preparing for a meeting, business proposition, or formal social event with Koreans (in any country) but also fascinating for the tourist or student.
Read MoreEssential primer for anyone considering starting a business in S. Korea.
I enjoyed the cultural insights and appreciated the business tips shared by the author. Having set up ventures in China myself I was interested to read of the similarities and the differences between these 2 Asian cultures.
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