Koreans often feel a closer bond after they have eaten a meal and drank alcohol together. Although sometimes these gatherings may seem informal they are also used as an opportunity to discuss business in a more relaxed and friendly way.
Jeong (정) is a combination of deep affection, concern, understanding, loyalty, warmth, or an emotional connection to someone or something.
Employers generally want to employ someone who will work like a Korean, behave like a Korean, and communicate like a Korean. As a non-Korean showing that you understand Korean companies and culture, is a huge advantage.
Easy to read, interesting and useful insight into business interactions in South Korea. Essential if you are preparing for a meeting, business proposition, or formal social event with Koreans (in any country) but also fascinating for the tourist or student.
Available now, on your local Amazon store. This book has been sold in Germany, UK, Brazil, Mexico Korea, Japan the USA and more. It is a valuable guide to help you navigate business culture and customs and set you on the path to success.