This book will help you do business in Korea

Includes a Korean Phrasebook to get you communicating quickly.
With expanded & new sections on getting a Job, launching a startup, gender equality, gift giving, and registering a business.

Inside you will learn:

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Koreans bow when greeting and there are a few rules on how deep the bow is and who initiates it, but you will find that handshakes are increasingly popular in business, especially with non-Koreans.

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Business Cards

There are some specific rules about giving and receiving business cards in Korea. Business Cards should be given and received with two hands, but do you know what to do next and what not to do?

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Korean is easy to learn but difficult to master! However, any effort you make to learn Korean will go a long way to forging strong business relationships, this guide will kickstart your communication in Korean.

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Job Titles

Job title and rank is so important in Korean office culture. You will address people using their family name followed by their position and an honourific identifier. For example Kim Daeri Nim.

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Learn about the format of a Korean Resume. It is quite different and includes some details that may even be illegal in some countries like Height, Weight, Spouse’s Job, and Religion.

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There are different number systems used for counting in Korea and it can confuse. If you understand the differences and know how to approach ‘large number’ conversations, it will help you communicate effectively.

What people are saying

5 Star reviews on Amazon

I enjoyed the cultural insights and appreciated the business tips shared by the author.
Having set up ventures in China myself I was interested to read of the similarities and the differences between these 2 Asian cultures.

Jim J
Amazon reviewer Jim J
⭐⭐⭐⭐⭐ Essential primer for anyone considering starting a business in S. Korea

Easy to read, interesting and useful insight into business interactions in South Korea. Essential if you are preparing for a meeting, business proposition, or formal social event with Koreans (in any country) but also fascinating for the tourist or student.

Clare H
⭐⭐⭐⭐⭐ Interesting and essential guide

Where to Buy

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Buy a paperback copy on Amazon

The only book on Korean Business Culture rated 5 Stars on GOOD READS ⭐⭐⭐⭐⭐